They’ll be able to converse, people-watch and suck up the atmosphere without the fuss. The bar or bistro can be brought to a guest’s bedroom for a 3D dining experience. To enable this is to be at the forefront of how customer interaction will evolve. They could even pick their perfect table.įor those with social interaction difficulties or accessibility requirements, they can check out the venue, ask questions of staff and get comfortable with the surroundings before their booking. Potential guests could experience a brand’s approach, from the sounds and staff, to the seating arrangements and menu. The meta generation will have the autonomy to see what operators do, why they do it and make informed decisions from the comfort and safety of their own home. Investment bank Citi reckons that the metaverse could have a digital population of as many as five billion people by 2030. It is this demographic that will want to visit your restaurant, bar, or hotel in the metaverse. This might sound like the antithesis of hospitality today, but the metaverse will appeal to those with a similar mindset to the early adopters of social media. It’s a place where people can enjoy a three-dimensional interaction without needing to be in the same room. The most exciting area for me right now is where staff meet customers within the virtual space. The metaverse presents a stage in the hiring process that can be highly effective in assessing and winning talent. While to some extent this is achievable in a classroom-based environment, it’s not scalable – and it doesn’t have the flexibility of a virtual environment where visitors can explore and experience a place at their own pace. The candidate-hiring process could be conducted in a 3D world which looks, sounds, and feels just like a physical space. It’ll also make training sociable and scalable.Īnother key area will be hiring – a major industry obstacle. The metaverse will provide that safe place to fail. They can get to know the layout of venues, learn menus, meet avatar co-workers and mentors, and even have a go at virtual tasks – all without consequence. New employees could get to grips and familiarise themselves with training in a safe environment before stepping into work. The metaverse will be a collection of digital realms. While is a lot made of a singular metaverse, Facebook investing $10bn and rebranding as Meta, I believe the power for operators will come in embracing the technology and building small, personalised virtual worlds. Some of the most exciting conversations I am having with forward-thinking operators right now involves the building of a brand-specific virtual environment to drive awareness, evangelise their passion and build brand advocacy.ĭoing this helps operators find online and offline sales trigger points. It is a place where users can live a digital life, including buying a home, buying land, as well as work and play, with transactions made in cryptocurrencies like Bitcoin. The metaverse can either simulate the real world or act as a gateway to imaginary, fantasy lands. Yet despite such mammoth valuations, most people are still fuzzy about what it is, and fewer still understand what this immersive, virtual world could have to do with hospitality. Article originally posted on MCA Insights.īloomberg has predicted the metaverse will hit an eyewatering value of $800bn by 2024.
0 Comments
Leave a Reply. |